B the Change: The Resilience of Responsible Business

A talk by Josie Cox, Chris Turner, Kresse Wesling and Nick Zinzan
Freelance, B Lab UK, Elvis + Kresse and Kin + Carta

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About this talk

The current crisis has seen many brands working with communities and governments to meet the challenges of Covid-19. It has also been a priority for these and most other companies to consider fundamental aspects of their business model to prosper in the post-crisis world. There is an opportunity to consolidate around these unforeseen circumstances and build back as more responsible, purposeful - and ultimately successful - businesses.

Now is the time to use the momentum of the crisis to re-evaluate your business and its impact on the world. How can you work more holistically to create products and services that positively impact on society and the planet? What’s the best way to strengthen new-found connections with communities and retain the trust and respect that many have built up during the past few months?

In this session, you’ll hear from leaders who have already been taking this approach using the B Corp framework, a gold standard for social and environmental performance in business, public transparency, and legal accountability to balance profit and purpose.

Nick Zinzan, Head of Responsible Business at Kin + Carta, will be chairing a discussion with Kresse Wesling, co-founder of B Corp business Elvis & Kresse, and Chris Turner, Executive Director, B Lab UK.

Discover what the future of your company could look like and the advantages of responsible business. Resilience, fairness, purpose and success: your company’s new journey could start here. Be the change.

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