Designing with Empathy: Why Are You Ignoring 20 Percent of Your Audience?

A talk by Charlie Woodhead and Kevin Mar-Molinero
LNER and Kin + Carta

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About this talk

COVID-19 means shrinking markets for many brands; despite this, the vast majority are still ignoring 20 percent of their potential audience.

The “Purple Pound” covers the one in five people with a range of disabilities who are unable to fully access many platforms and experiences. This market is worth approximately £249 billion, making it both a commercial and ethical issue that cannot be ignored.

Most are doing the minimum to comply with web content accessibility guidelines but are still failing their audience. There is a better way, and in this session, you’ll find out how “Designing with Empathy” is the new standard for opening up platforms to everyone.

Join passionate advocate of Inclusive Design, Kevin Mar-Molinero, and Charlie Woodhead, accessibility and inclusion manager at LNER, to discuss the issues surrounding designing with empathy—what it is, how it can be delivered, and how you can avoid the experts on the subject who turn out to be charlatans.

You’ll learn about how the issues surrounding inclusivity can affect all of us and the surprising range of people unable to use your website and buy your products. Find out why designing with empathy is much more than a box-ticking exercise and focuses on thinking like a human being. And you’ll discover how your business can move from compliance to compassion and reap the rewards on your balance sheet.

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